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If you named any of those, then you should continue reading and find out why it's not beneficial to offer discounts or promotional offers during hard times. There is some valid psychology behind this.Discounting Sets a Pattern of Behavior I know it seems harmless, right? Twenty percent off for just this week doesn't seem like it would hurt at all. Chances are it won't hurt every now and then, but using it in general to offset sales is typical not the answer and can potentially wreak havoc later on down the road. The outcome can be debated, but more than likely, your customers will start expecting discounts. And if you stop offering discounts sudde…
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