Visibility and Google Search
It’s not surprising, but 93% of all online activity starts with a search. Before shopping for that new phone, maybe you’ll check the stats from their website. Or, if you’re in the mood for something different to watch on TV, an internet search for “Top 10 Shows on Netflix” may be the remedy. Whatever the case, most people will search out information before committing to a task. That’s why claiming your listing at MMListings is the first step in providing local residents with the information they seek! Follow me and we’ll go through a few ways SEO optimization can help your business and how MMListings can provide that support.
Google has made it easy for people searching online to find the product, service, or information they’re looking for. It mostly comes down to the content your website offers, the relevancy of the information, and the keywords used in creating the content. These metrics determine search engine optimization or SEO, and by the end of this article, you’ll know why it’s extremely important to optimize your website’s content so that people looking for your website can find it.
What Is SEO?
SEO is a multi-faceted methodology, consisting of several different techniques working in tandem to give your website visibility. Aside from just the on-page SEO, links to your website will also give you credibility and exposure, enabling others to find your website, even if it’s not
from Google. There are several ways to take advantage of SEO optimization, but we’ll just go over the basics for now.
Search engines crawl every website on the internet to index them accordingly, and that’s your first opportunity to put relevant keywords in the content. Keywords are words or phrases that Google and other search engines use to determine the relevancy of your content in relation to the search inquiry. It’s your first opportunity to tell the world what your website offers. However, the downside is the competitive market eats up the popular keywords with paid advertising campaigns. One workaround for this is to use long-tail keywords or phrases, or groups of words or phrases that users search for to find specific content or information. One example of this would be the phrase “buy moisture wick shirt”. Even though clothing is a huge market, this user is specifically looking for a moisture-wicking shirt. In this case, the search engine results will favor a more specific keyword or phrase. This can give your website exposure and visibility in a competitive marketplace.
Marketers will agree that more leads come in due to proper SEO optimization versus traditional techniques. That’s because the website is working as an online salesman connecting people with the product or service they are looking for without ever having to place a cold call or email. But it’s not all about the keywords used. Properly optimizing the content on your website can
have a massive impression on the page speed load (the time it takes for your website page to load). This includes optimizing images and links, minimizing the amount of code used on your site, and providing descriptions for images and logos for accessibility The upcoming Google update will focus on LCP, or Large Contentful Paint, and the longer it takes for it to load, the
worse your score will be. According to popular research, conversion rates fall by 12% for every second it takes your page to load. That’s a huge impact!
SEO optimization will make sure your page loads fast and delivers relevant content, increasing your visibility in the search results and providing users a direct channel to your website. What will you do to optimize your website? Claim your listing at MMListings.com and take the first step!