You’ve got your website online and optimized for search engines. But is that enough? Not according to Google. If your visitors have to wait for more than 2.5 seconds, 53% of them will leave. That’s why it’s important to give your visitors the fastest possible experience. Not only will it increase engagement across the website, but it will also increase the website’s conversion rate, ultimately increasing sales.
But how does page speed determine conversion rates?
There are other metrics, too, such as site speed and server response time, but the most important thing to consider is the amount of data being transferred and if that data is optimized. By using the aforementioned tips, you can drastically increase the performance of your homepage and ultimately your entire website.