What’s New In 2021?


Have you heard of Google’s new update coming out?  Chances are it will definitely be the topic of talk throughout 2021.  With the new update, page experience will become a web vital statistic used by Google to determine page rank.  What’s this new page experience statistic?


So What Is Page Experience?  


Google has stated that page experience, “measures aspects of how users perceive the experience of interacting with a web page.”

In long form, “page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page”.

This includes several factors such as page speed, brand queries, and usability in general.  If your website’s layout shifts during the loading process, that’s not good.  Solid website design will be needed in addition to updated SEO strategies.  But don’t worry, it’s not as much work as you might think.  And if you get stuck, MMListings.com is here to help.


How Can I Get My Website Ready For The New Update?


These simple steps will help boost your visibility once the new update rolls out. 


  •  On-Page SEO – Tighten up all of your on-page SEO such as backlinks, redirects, and dead links.  Bad links create bad experiences.  
  •  Image compression –  All of your photos should be JPG format and all of your graphics should be compressed PNGs.  Try to aim for under 150kb per image.  
  •  User Experience – Is your website easy to navigate?  You’ll want to make sure users can easily find what your website offers, so doing a few experience test runs won’t hurt.  Try to imagine yourself as the visitor and navigate your website as if you’re visiting for the first time.  Is it easy to find your way around?  Are links visible and relevant?  


What Next?


After tightening up your website’s SEO, don’t wait to see results.  Use these tips to constantly measure your website’s success.  Try different strategies, but always focus on user experience.  This will be a huge factor in the coming updates in the future.  As internet usage increases, so does the demand for relevant, engaging material.  If you are still struggling with the new Google update preparations, don’t worry.  The experts at MMListings.com are always here to help guide you through the process.  Drop us a message or comment and get in touch. 

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